We are part of a group of companies that have been active since 1999 and our teams comprise specialists in law, medicine, marketing, and public relations. From the outset the organization relies on the combination of competencies of Agnieszka and Adrian Szulczyńscy which made it possible to prepare a tailored offer that covers marketing activities and communication taking into account regulatory limitations.
Such approach is immensely helpful for projects that are connected with broadly defined communication and education of medical professionals which at the same time requires respecting the public interest (i.e. patients). The main interests of the Group Management Board focus on the prevention and support of treatment process of the so called modern-age diseases that include in particular diabetes and cardiovascular diseases.
Over the last 20 years the structured team of Grupa casusBTL that specializes in communication and medical education has organized over one thousand educational events for doctors and patients that were attended by over 100,000 people. Informational and educational campaigns carried out by the company used various communication channels, as well as actively relied on the “new media”.
The scope of offered activities is very broad and covers: communication strategy, collaboration with medical experts, editing and publishing of medical content, media relations, organization of congresses, conferences for doctors, workshops for patients, as well as creation and production.
As regards medical communication, Grupa casusBTL carries out projects in Poland and other EU countries. We provide support to medical societies and associations during international congresses with regard to their visibility. Experts working with casusBTL provide advisory and consulting services to the most prominent and active medical societies active in the Polish market.
Grupa casusBTL is one of the top leaders when it comes to the use of new technologies in communication and medical education. The company’s offer comprises creating and providing services for e-learning platforms, creating websites whose target audience are doctors and patients, developing applications that facilitate making clinical decisions (virtual patient), handling data bases for medical registers’ purposes and preparing multimedia materials that support the work of medical representatives (CLM). Apart from the above, the offer includes TV production, namely: recording and editing of video material, live transmission of medical procedures and lectures, as well as preparation of all kinds of animations.
The clients and partners of Grupa casusBTL include medical societies and associations, Medical and Technical Universities, pharmaceutical companies, manufacturers of medical equipment, patients’ associations, institutions and organizations active in the healthcare field.
However, the activities of Grupa casusBTL are not limited to projects that encompass broadly defined health communication, training, and consulting services. We actively support the development and implementation of innovative technological solutions that facilitate treatment process and patient self-monitoring.